Analisis Semiotika Roland Barthes Pada Iklan Pocari Sweat Versi Ramadhan 1442 H
نویسندگان
چکیده
Advertising is one way that companies use to promote their products or services the public. The object analyzed in this research advertisement for Pocari Sweat version of Ramadhan 1442 H. As a commercial product, not spared from promotion so makes an video with theme Ramadan. purpose study was analyze audio visuals Ramadan H advertisement. This used descriptive qualitative method using Roland Barthes' semiotic analysis approach. results indicate intends improve company's image by television advertising media and rising actresses become stars. In addition, also product through messages very useful those who are fasting.
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ژورنال
عنوان ژورنال: Jurnal Mediakita
سال: 2022
ISSN: ['2615-3327', '2579-3721']
DOI: https://doi.org/10.30762/mediakita.v6i2.451